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Emerging markets
While other manufacturers make separate entry-level phones, Apple's entry-level phones are the previous years' models, part of an effort to increase its market share in emerging markets without diluting its premium brand.[235][236] It also considers emerging market tastes in its product designs; for example, it introduced a gold iPhone after finding that gold was seen as a popular sign of a luxury product among Chinese customers.[237] In 2017, Apple started manufacturing previous years' iPhone models in India; in 2022, it began manufacturing the current iPhone 14 there too.[238] Analysts have speculated that this was partly caused by Apple's desire to reduce its dependence on China, and to overcome Indian import duties.[238][239] In 2023, the Chinese government banned the use of iPhones by government civil servants in what was seen as an effort to reduce dependence on foreign technology and strengthen cybersecurity.[240] In May 2024 Iranian president Mokhber banned imported iPhone 14 and newer models, in November the ban was lifted and replaced with 30% customs tariff to the phones.[241][242]While other manufacturers make separate entry-level phones, Apple's entry-level phones are the previous years' models, part of an effort to increase its market share in emerging markets without diluting its premium brand.[235][236] It also considers emerging market tastes in its product designs; for example, it introduced a gold iPhone after finding that gold was seen as a popular sign of a luxury product among Chinese customers.[237] In 2017, Apple started manufacturing previous years' iPhone models in India; in 2022, it began manufacturing the current iPhone 14 there too.[238] Analysts have speculated that this was partly caused by Apple's desire to reduce its dependence on China, and to overcome Indian import duties.[238][239] In 2023, the Chinese government banned the use of iPhones by government civil servants in what was seen as an effort to reduce dependence on foreign technology and strengthen cybersecurity.[240] In May 2024 Iranian president Mokhber banned imported iPhone 14 and newer models, in November the ban was lifted and replaced with 30% customs tariff to the phones.[241][242]
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