These "new members will either deploy compatible Android devices, contribute significant code to the Android Open-Source Project, or support the ecosystem through products and services that will accelerate the availability of Android-based devices."[26]
On 1 June 2010, ASUS spun off PEGATRON[27]
In October 2010, ASUS and Garmin announced that they would be ending their smartphone partnership as a result of Garmin deciding to exit the product category.[28] The two companies had produced six Garmin-ASUS branded smartphones over the prior two years.[28]
In December 2010, ASUS launched the world's thinnest notebook, the Asus U36, with Intel processor voltage standard (not low voltage) Intel Core i3 or i5 with a thickness of only 19 mm.[29]
In January 2013, ASUS officially ended production of its Eee PC series due to declining sales caused by consumers increasingly switching to tablets and Ultrabooks.[30][31] In April 2022, the company unveiled its new logo.[32][33]
The company is usually referred to as ASUS or Huáshuò in Chinese (Chinese: 華碩, literally "Eminence by the Chinese"[9]). According to the company website, the name ASUS originates from Pegasus, the winged horse of Greek mythology.[10] Only the last four letters of the word were used to give the name a high position in alphabetical listings.[11] As its marketing taglines, ASUS has used Rock Solid. Heart Touching (2003–2009) and subsequently Inspiring Innovation Persistent Perfection (2009–2013). Since 2013, the company's tagline has been In Search of Incredible.[12]