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Twitter was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams, and was launched in July of that year. Twitter grew quickly; by 2012 more than 100 million users produced 340 million daily tweets.[9] Twitter, Inc., was based in San Francisco, California, and had more than 25 offices around the world.[10] A signature characteristic of the service initially was that posts were required to be brief. Posts were initially limited to 140 characters, which was changed to 280 characters in 2017. The limitation was removed for subscribed accounts in 2023.[11] 10% of users produce over 80% of tweets.[12][13] In 2020, it was estimated that approximately 48 million accounts (15% of all accounts) were run by internet bots rather than humans.[14] The service is owned by the American company X Corp., which was established to succeed the prior owner Twitter, Inc. in March 2023 following the October 2022 acquisition of Twitter by Elon Musk for US$44 billion. Musk stated that his goal with the acquisition was to promote free speech on the platform. Since his acquisition, the platform has been criticized for enabling the increased spread of disinformation[15][16][17] and hate speech.[18][19][20] Linda Yaccarino succeeded Musk as CEO on June 5, 2023, with Musk remaining as the chairman and the chief technology officer.[21][22][23] In July 2023, Musk announced that Twitter would be rebranded to "X" and the bird logo would be retired,[24][25] a process which was completed by May 2024. Since Musk's takeover, data from app-tracking firms has shown that global usage of Twitter has declined by approximately 15%, compared to a decline of 5–10% in some other social media sites.[26][27][28] The platform has disputed that usage has dropped at all, with Musk saying that membership had grown to 600 million users as of a May 2024 tweet.[29] By October 2024, the platform was estimated to have lost about 72 percent of its value since Musk acquired it.[30] idea of an individual using an SMS service to communicate to a small group in 2006.[31] The original project code name for the service was twttr, an idea that Williams later ascribed to Noah Glass,[32] inspired by Flickr and the five-character length of American SMS short codes. The decision was also partly due to the fact that the domain twitter.com was already in use, and it was six months after the launch of twttr that the crew purchased the domain and changed the name of the service to Twitter.[33] Work on the project started in February 2006.[34] The first Twitter prototype, developed by Dorsey and contractor Florian Weber, was used as an internal service for Odeo employees.[34] The full version was introduced publicly on July 15, 2006.[35] In October 2006, Biz Stone, Evan Williams, Dorsey, and other members of Odeo formed Obvious Corporation and acquired Odeo from the investors and shareholders.[36] Williams fired Glass, who was silent about his part in Twitter's startup until 2011.[37] Twitter spun off into its own company in April 2007.[38] The tipping point for Twitter's popularity was the 2007 South by Southwest Interactive (SXSWi) conference. During the event, Twitter usage increased from 20,000 tweets per day to 60,000.[39] The company experienced rapid initial growth thereafter. In 2009, Twitter won the "Breakout of the Year" Webby Award.[40][41] In February 2010, Twitter users were sending 50 million tweets per day.[42] By March 2010, the company recorded over 70,000 registered applications.[43] In June 2010, about 65 million tweets were posted each day, equaling about 750 tweets sent each second, according to Twitter.[44] As noted on Compete.com, Twitter moved up to the third-highest-ranking social networking site in January 2009 from its previous rank of twenty-second.[45] Twitter, officially known as X since 2023, is a social networking service. It is one of the world's largest social media platforms and one of the most-visited websites.[5][6] Users can share short text messages, images, and videos in short posts commonly known as "tweets" (officially "posts") and like other users' content.[7] The platform also includes direct messaging, video and audio calling, bookmarks, lists, communities, a chatbot (Grok), job search,[8] and Spaces, a social audio feature. Users can vote on context added by approved users using the Community Notes feature. Before its rebranding to X, Twitter was internationally identifiable by its signature bird logo, or the Twitter Bird. The original logo, which was simply the word Twitter, was in use from its launch in March 2006. It was accompanied by an image of a bird which was later discovered to be a piece of clip art created by the British graphic designer Simon Oxley.[210] A new logo had to be redesigned by founder Biz Stone with help from designer Philip Pascuzzo, which resulted in a more cartoon-like bird in 2009. This version had been named "Larry the Bird" after Larry Bird of the NBA's Boston Celtics fame.[210][211] Within a year, the Larry the Bird logo underwent a redesign by Stone and Pascuzzo to eliminate the cartoon features, leaving a solid silhouette of Larry the Bird that was used from 2010 through 2012.[210] In 2012, Douglas Bowman created a further simplified version of Larry the Bird, keeping the solid silhouette but making it more similar to a mountain bluebird.[212] This logo was simply called the "Twitter Bird" and was used until July 2023.[210][213][214]
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