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Quora
In March 2010, Quora, Inc. was valued at $86 million.[6] Quora first became available to the public on August 11 2009, and was praised for its interface and for the quality of the answers written by its users, many of whom were recognized as experts in their fields.[6] Quora's user base increased quickly, and by late December 2010, the site was seeing spikes of visitors five to ten times its usual load—so much that the website initially had difficulties handling the increased traffic.[10] Until 2016, Quora did not show ads because "...ads can often be negative for user experience. Nobody likes banner ads, ads from shady companies, or ads that are irrelevant to their needs."[3] In June 2011, Quora redesigned the navigation and usability of its website.[11] Co-founder Adam D'Angelo compared the redesigned Quora to Wikipedia, and stated that the changes to the website were made on the basis of what had worked and what had not when the website had experienced unprecedented growth six months earlier.[11] In September 2012, co-founder Charlie Cheever stepped down as co-operator of the company, taking an advisory role.[12] D'Angelo then retained a high degree of control over the company.[3] In January 2013, Quora launched a blogging platform allowing users to post non-answer content.[13] Quora launched a full-text search of questions and answers on its website in March 2013,[14] and extended the feature to mobile devices in late May 2013.[15] It also announced in May 2013 that usage metrics had tripled relative to the same time in the prior year.[16] In November 2013, Quora introduced a feature called Stats to allow all Quora users to see summary and detailed statistics of how many people had viewed, upvoted, and shared their questions and answers.[17][18] TechCrunch reported that, although Quora had no immediate plans for monetization, they believed that search ads would likely be their eventual source of revenue.[19] Users were able to add descriptions to questions. In early December 2015, these were limited to 800 characters, and questions themselves to 150, not affecting existing questions.[25] In August 2017, question details were discontinued entirely and replaced with an optional source URL input field to provide context, reportedly to encourage users to phrase questions more descriptively. Existing question details were stored in comments under respective questions.[26] In September 2018, Quora reported that it was receiving 300 million unique visitors every month.[3][36] Despite its large number of registered users, Quora did not possess the same level of mainstream cultural dominance as sites like Twitter, which, at the time, had roughly 326 million registered users.[3][37] This may have been because a large number of registered users on the site did not use it regularly and many did not even know they had accounts since they had either created them unknowingly through other social media sites linked to Quora or created them years previously and forgotten about them.[37][38] Quora uses popups and interstitials to force users to login or register before they can see more of the content, similar to a metered paywall.[39] In December 2018, Quora announced that approximately 100 million user accounts were affected by a data breach.[37][40] The hacked information included users' names, email addresses, encrypted passwords, data from social networks like Facebook and Twitter if people had chosen to link them to their Quora accounts, questions they had asked, and answers they had written.[40] Adam D'Angelo stated: Compromised information could also allow hackers to log into a Quora user's connected social media accounts, via access tokens. A class action lawsuit, case number 5:18-cv-07597-BLF, was filed in the Northern District of California, on behalf of named plaintiffs in New Jersey and Colorado.[41][42] By May 2019, Quora was valued at $2 billion as a company and it was finalizing a $60 million investment round, which was led by Valor Equity Partners, a private equity firm with ties to Tesla, Inc. and SpaceX.[3] In spite of this, the site still showed very few ads compared to other sites of its kind and the company was still struggling to turn a profit, having made only $20 million in revenue in 2018.[3] Several investors passed on the opportunity to invest in Quora, citing the company's "poor track record of actually making money."[3] Schleifer characterized the disparity between Quora's valuation as a company and its actual profits as a result of "the high valuation for virtually everything these days in the tech sector."[3] In December 2019, Quora announced that it would open its first international engineering office in Vancouver, which would deal with machine learning and other engineering functions.[43] That same month, Quora launched its Arabic, Gujarati, Hebrew, Kannada, Malayalam, and Telugu versions
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