Chevrolet-branded vehicles are sold in most automotive markets worldwide. In Oceania, Chevrolet was represented by Holden Special Vehicles, having returned to the region in 2018 after a 50-year absence with the launching of the Camaro and Silverado pickup truck (HSV was partially and formerly owned by GM subsidiary Holden, which GM retired in 2021). In 2021, General Motors Specialty Vehicles took over the distribution and sales of Chevrolet vehicles in Oceania, starting with the Silverado. In 2005, Chevrolet was relaunched in Europe, primarily selling vehicles built by GM Daewoo of South Korea with the tagline "Daewoo has grown up enough to become Chevrolet", a move rooted in General Motors' attempt to build a global brand around Chevrolet. With the reintroduction of Chevrolet to Europe, GM intended Chevrolet to be a mainstream value brand, while GM's traditional European standard-bearers, Opel of Germany and Vauxhall of the United Kingdom, were to be moved upmarket.[4] However, GM reversed this move in late 2013, announcing that the brand would be withdrawn from Europe from 2016 onward, with the exception of the Camaro and Corvette.[5] Chevrolet vehicles were to continue to be marketed in the CIS states, including Russia. After General Motors fully acquired GM Daewoo in 2011 to create GM Korea, the last usage of the Daewoo automotive brand was discontinued in its native South Korea and succeeded by Chevrolet.
On November 8, 1911, the Chevrolet Motor Car Company was incorporated.[6] It was founded by Swiss race car driver and automotive engineer Louis Chevrolet with his brother Arthur Chevrolet, William C. Durant and investment partners William Little (maker of the Little automobile), former Buick owner James H. Whiting,[7] Edwin R. Campbell (son-in-law of Durant) and in 1912 R. S. McLaughlin CEO of General Motors in Canada. Former Buick officers were also employed, including Curtis R. Hatheway as secretary.[6]
Durant was dismissed from his senior management position at General Motors in 1910, a company that he had founded in 1908.[8] In 1904 he had taken over the Flint Wagon Works and Buick Motor Company of Flint, Michigan. He also incorporated the Mason and Little companies. As head of Buick, Durant had hired Louis Chevrolet to drive Buicks in promotional races.[9] Durant planned to use Chevrolet's reputation as a racer as the foundation for his new automobile company. The first factory location was in Flint, Michigan at the corner of Wilcox and Kearsley Street, now known as "Chevy Commons" at coordinates 43.00863°N 83.70991°W, along the Flint River, across the street from Kettering University.
One of the technical advancements Chevrolet benefited from was the implementation of an overhead valve engine from the very beginning, as the company was developed by the former owner of Buick, which had patented the overhead valve and cross-flow cylinder design as being more efficient than the conventional use of the flathead engine.
Actual design work for the first Chevy, the costly Series C Classic Six, was drawn up by Etienne Planche, following instructions from Louis. The first C prototype was ready months before Chevrolet was actually incorporated. However, the first actual production was not until the 1913 model. So in essence there were no 1911 or 1912 production models, only one pre-production model was made and fine tuned throughout the early part of 1912