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YouTuber earnings
Total annual earnings of the top ten YouTuber accounts, and the income of the single highest-earning account for 2017 In May 2007, YouTube launched its Partner Program (YPP), a system based on AdSense which allows the uploader of the video to share the revenue produced by advertising on the site.[334] YouTube typically takes 45 percent of the advertising revenue from videos in the Partner Program, with 55 percent going to the uploader.[335][336] There are over two million members of the YouTube Partner Program.[337] According to TubeMogul, in 2013 a pre-roll advertisement on YouTube (one that is shown before the video starts) cost advertisers on average $7.60 per 1000 views. Usually, no more than half of the eligible videos have a pre-roll advertisement, due to a lack of interested advertisers.[338] YouTube's policies restrict certain forms of content from being included in videos being monetized with advertising, including videos containing violence, strong language, sexual content, "controversial or sensitive subjects and events, including subjects related to war, political conflicts, natural disasters and tragedies, even if graphic imagery is not shown" (unless the content is "usually newsworthy or comedic and the creator's intent is to inform or entertain"),[339] and videos whose user comments contain "inappropriate" content.[340] In 2013, YouTube introduced an option for channels with at least a thousand subscribers to require a paid subscription for viewers to watch videos.[341][342] In April 2017, YouTube set an eligibility requirement of 10,000 lifetime views for a paid subscription.[343] On January 16, 2018, the eligibility requirement for monetization was changed to 4,000 hours of watch-time within the past 12 months and 1,000 subscribers.[343] The move was seen as an attempt to ensure that videos being monetized did not lead to controversy, but was criticized for penalizing smaller YouTube channels.[34
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