Since its founding in 2009, Vivo has expanded its global market, serving over 400 million users with its mobile products and services in over 60 countries and regions.[5]
In 2017, Vivo entered the smartphone market in Taiwan, Hong Kong, Macau, Russia, Brunei, Cambodia, Laos, Sri Lanka, Bangladesh, and Nepal.[6][7][8][9] In June 2017, it entered the Pakistan smartphone market, and the Vivo brand is currently experiencing rapid growth and popularity in the country.[10] In October 2020, Vivo announced that it would begin to sell its products also in Europe.
Vivo officially launched in Pakistan in the year 2017. Since then, they have been offering their smartphones and other products in the Pakistani market. On 17 December 2020, Vivo and Zeiss announced a long-term strategic partnership to jointly promote and develop breakthrough innovations in mobile imaging technology. The first "Vivo Zeiss co-engineered imaging system" was featured in the Vivo X60 series. As part of the collaboration agreement, Vivo and Zeiss established the Vivo Zeiss Imaging Lab, a joint R&D program to innovate mobile imaging technology for Vivo's flagship smartphones.[11]
In 2023, Vivo was ranked among the top 5 smartphone makers, achieving a global market share of 10%.[12]
In April 2021, three pallets of Vivo phones[13] caught fire at Hong Kong International Airport, prompting a ban on air freight of Vivo phones through Hong Kong.[14]
In June 2022, Vivo entered the world-famous Guinness Book of Records.[15] It achieved the record for the "Longest Video," in which its flagship device Vivo X Fold, happened to be folded over 300,000 times for a total length of 270 hours or 11 days and 6 hours.[16]
In November 2023, Vivo announced BlueOS, an open-source distributed operating system for Internet of Things smart devices and Wearables with Vivo Watch 3 featuring the new operating system.[17]
In December 2024, Dixon Technologies has announced plans to establish a joint venture (JV) with smartphone manufacturer Vivo.[18]