The initial versions of the script were set in Riverside, California, but at the suggestion of Sony, Albuquerque was chosen for the production's location due to the favorable financial conditions offered by the state of New Mexico. Once Gilligan recognized that this would mean "we'd always have to be avoiding the Sandia Mountains" in shots directed toward the east, the story setting was changed to the actual production location.[32][33] It was shot primarily on 35 mm film,[34] with digital cameras employed as needed for additional angles, point of view shots and time-lapse photography.[35] Breaking Bad cost $3 million per episode to produce, higher than the average cost for a basic cable program.[36]
Around 2010, AMC had expressed to Sony Pictures Television and Gilligan that they felt that the third season would be the last for Breaking Bad. Sony started to shop the show around, having gained quick interest from the FX network for two more seasons, upon which AMC changed its mind and allowed the show to continue.[37] At the same time, Netflix was starting to aggressively shop for content to add to its service and arranged a deal with Sony for Breaking Bad to be available after the airing of the fourth season. Knowing that AMC had placed Breaking Bad on a potential cancellation route, Sony pushed to have the show added to the service in time for the fourth season. Breaking Bad's viewership grew greatly as viewers binged the series on Netflix, helping to assure that a fifth season could be made. The fifth-season premiere had more than double the viewership compared to the fourth season premiere, attributed to the Netflix availability.[37] Gilligan thanked Netflix at the Emmy Awards in September 2013 after the series' conclusion for the popularity of the series, saying that Netflix "kept us on the air".[38]