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In 1996 IMDb was incorporated in the United Kingdom, becoming the Internet Movie Database Ltd. Founder Col Needham became the primary owner. General revenue for site operations was generated through advertising, licensing and partnerships.[30] As Amazon.com subsidiary (1998–present)[edit] In 1998, Jeff Bezos, founder, owner, and CEO of Amazon.com, struck a deal with Needham and other principal shareholders to buy IMDb outright; Amazon paid $55 million for IMDb and two other companies.[31] Bezos attached it to Amazon as a subsidiary, private company.[32] This gave IMDb the ability to pay the shareholders salaries for their work.[clarify] In the process of expanding its product line, Amazon.com intended to use IMDb as an advertising resource for selling DVDs and videotapes. In 1996 IMDb was incorporated in the United Kingdom, becoming the Internet Movie Database Ltd. Founder Col Needham became the primary owner. General revenue for site operations was generated through advertising, licensing and partnerships.[30] As Amazon.com subsidiary (1998–present)[edit] In 1998, Jeff Bezos, founder, owner, and CEO of Amazon.com, struck a deal with Needham and other principal shareholders to buy IMDb outright; Amazon paid $55 million for IMDb and two other companies.[31] Bezos attached it to Amazon as a subsidiary, private company.[32] This gave IMDb the ability to pay the shareholders salaries for their work.[clarify] In the process of expanding its product line, Amazon.com intended to use IMDb as an advertising resource for selling DVDs and videotapes. In 1996 IMDb was incorporated in the United Kingdom, becoming the Internet Movie Database Ltd. Founder Col Needham became the primary owner. General revenue for site operations was generated through advertising, licensing and partnerships.[30] As Amazon.com subsidiary (1998–present)[edit] In 1998, Jeff Bezos, founder, owner, and CEO of Amazon.com, struck a deal with Needham and other principal shareholders to buy IMDb outright; Amazon paid $55 million for IMDb and two other companies.[31] Bezos attached it to Amazon as a subsidiary, private company.[32] This gave IMDb the ability to pay the shareholders salaries for their work.[clarify] In the process of expanding its product line, Amazon.com intended to use IMDb as an advertising resource for selling DVDs and videotapes.
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