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History
The timeline of iMac from 1998 to the present, showing the change in the physical characteristics of the product. Apple was facing bankruptcy in the mid-1990s, with its market share cannibalized by Windows-based PCs and Macintosh clones. The company had tried and failed to ship a modern operating system for its hardware. Looking instead for an outside product to acquire, Apple announced its purchase of NexT, Inc. in 1996. Alongside Next's products and software came Steve Jobs, Apple's co-founder who had been ousted from the company years earlier. Jobs initially was brought on at Apple as an adviser, but Jobs replaced Gil Amelio as interim CEO in 1997 and began a reorganization of the company. He reduced Apple's multitude of confusing computer options to just four: one laptop and one desktop model for consumers, and another laptop and desktop model for professionals. What became the iMac began as Apple's effort to develop the consumer desktop to fill that product gap.[citation needed] Apple's head of design Jony Ive and the rest of the design team developed sketches for a distinctive, all-in-one computer that was to be a legacy-free PC focused on ease of use and internet connectivity. The design team made the new computer colorful and translucent, built around a cathode-ray tube display wrapped in a curved plastic case. Ad agency director Ken Segall suggested the "iMac" name: it was short, had "Mac" in it, and the "i" prefix suggested the internet. Jobs initially hated it, but the name ultimately stuck.[1]: 109–110 Apple later adopted the 'i' prefix across its consumer hardware and software lines, such as iPod, iBook (later MacBook), iPhone, iPad and various pieces of software such as the iLife, iCloud suite and iWork and the company's media player/store, iTunes.[citation needed]
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