Conception
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Breaking Bad was created by Vince Gilligan, who had spent several years writing the Fox series The X-Files. Gilligan wanted to create a series in which the protagonist became the antagonist. "Television is historically good at keeping its characters in a self-imposed stasis so that shows can go on for years or even decades", he said. "When I realized this, the logical next step was to think, how can I do a show in which the fundamental drive is toward change?"[20] He added that his goal with Walter White was to turn him from Mr. Chips into Scarface.[21][22][23] Gilligan believed the concept of showing the full drastic transformation of a character across the run of a television show was a risky concept and would be difficult to pitch without other powerful factors to support it, such as strong cinematography and acting.[24]
The show's title is a Southern colloquialism meaning, among other things, "raising hell", and was chosen by Gilligan to describe Walter's transformation.[25] According to Time entertainment editor Lily Rothman, the term has a broader meaning and is an old phrase which "connotes more violence than 'raising hell' does ... [T]he words possess a wide variety of nuances: to 'break bad' can mean to 'go wild', to 'defy authority', and break the law, to be verbally 'combative, belligerent, or threatening' or, followed by the preposition 'on', 'to dominate or humiliate'."[26]
The concept emerged as Gilligan talked with his fellow X-Files writer Thomas Schnauz regarding their current unemployment and joked that the solution was for them to put a "meth lab in the back of an RV and [drive] around the country cooking meth and making money".[27]
After writing the concept for the show and pilot, Gilligan pitched it to Sony Pictures Television, who became very interested in supporting it. Sony arranged for meetings with the various cable networks. Showtime passed on this, as they had already started broadcasting Weeds, a show with similarities to the premise of Breaking Bad.[28] While his producers convinced him that the show was different enough to still be successful, Gilligan later stated that he would not have gone forward with the idea had he known about Weeds earlier.[29] Other networks like HBO and TNT also passed on the idea, but eventually FX took interest and began initial discussions on producing the pilot.[28] At the same time, FX had also started development of Dirt, a female-centric crime-based drama series, and with three existing male-centric shows already on the network, FX passed up Breaking Bad for Dirt.[28]
One of Gilligan's agents spoke to Jeremy Elice, the director of original programming for AMC who was looking for more original shows to add alongside their upcoming Mad Men. Elice was intrigued, and soon a meeting was set up between Gilligan, Elice, and two programming executives. Gilligan was not optimistic about this meeting, fearing they would just put him off, but instead all three showed great interest, and the meeting ended up establishing how AMC would acquire the rights from FX and set the pilot into production. It took about a year following this meeting before Sony had set up the rights with AMC and production could start.[28]